NIK SANGHVI - MUSO
Who are you and what is your involvement in the arts industry?
My name’s Nik and I’m the Growth Manager for Muso, a live music booking platform that connects musicians with gigs.
How has COVID-19 affected your work?
If you had looked at my 5-year plan, there wasn’t anything about a global pandemic sweeping across the planet and crippling your industry, I'll tell you that much for free.
It’s hard to market a product when the thing you “sell” or provide has literally been outlawed. But you know, as they say, modern problems require modern solutions. After the initial shock and slight panic it was actually a really interesting (albeit horrible) problem to look at.
How do you connect with musicians and venues when your primary offering just got thrown out the window? In a way it was liberating, we could be as creative as we wanted. We focussed on developing our community from an artistic and business point of view through workshops, Q&A’s and panel discussions with industry professionals, something we had wanted to do for ages but hadn’t the time nor resources to get off the ground.
Finally, we created a podcast in order to illuminate the purposefully shadowy and exclusive music industry and find out what really makes it tick. Seriously, it seems like at this point it’s practically illegal for a brand not to have a podcast.
How do you intend on spending your time during this period? What are you doing to stay active?
I’ve never really been one for structure or routine but when we started working from home I felt those walls between home and office being torn down so I made it a point to block time out in my calendar for me-time throughout the work day. I wanted to pick up learning the piano, running and yoga so that I came out of this better than when I entered. Now all three of those things are in my diary. Everyone knows not to bother me between 2:30 and 3:15 - that’s my yoga time. I’m super grateful to have a job where they understand the importance of balance and mental wellbeing.
Do you have any words of wisdom for the readers?
Something that was really hard for me to understand and took me a while to get to grips with was that motivation flows naturally. It’ll come and go. When it’s there and you’re raring to go, by all means throw yourself into it, especially now when there’s nothing else to do. On the flip side, if it’s not there for days or weeks, that’s okay too. Relax, it’s okay to have a break and not be productive right now. I felt enormous pressure to do all the things I had been putting off now that I had all this free time on my hands. In the end, that constant agenda will get to you and make you feel exhausted and miserable if you don’t hit your own lofty expectations. Taking a break and recharging is something in of itself which we all need and barely any of us get the chance to do it. Now’s the time to do everything you wanted to work on, including recharging because life comes at you fast and I have a feeling that when we exit lockdown and get back to normality, we’ll all be making up for lost time.